Public relations and fundraising managers

Handle internal communications such as company newsletters

AI can draft newsletters from source content, match company voice, format for distribution channels, and personalize for segments. This is routine content production from structured inputs, requiring only light editorial review, similar to the copywriter anchor at 85.

BLS evidence: Public relations managers 'may handle internal communications, such as company newsletters' and 'help financial managers produce an organization's reports.'

Write press releases and prepare information for media distribution

AI excels at drafting press releases from source materials, matching tone and AP style, and formatting for distribution. Human review for accuracy and strategic messaging is needed, but AI handles 70%+ of the writing labor, similar to the paralegal contract drafting anchor.

BLS evidence: Public relations managers 'write press releases and prepare information for the media' and 'help clarify their organization's point of view to its main audience through media releases and interviews.'

Manage progress toward achieving fundraising goals

AI can track donations against goals in real-time, generate progress dashboards, forecast trajectories, and alert to shortfalls. Managing involves human decision-making on corrective actions, but the monitoring and reporting labor is highly automatable.

BLS evidence: Fundraising managers 'manage progress toward achieving an organization's fundraising goals' as part of their oversight responsibilities.

Monitor social, economic, and political trends affecting organizational image

AI can monitor news, social media, and trend databases comprehensively and flag relevant developments with sentiment analysis. Humans still interpret implications for strategy, but AI dramatically reduces the labor of surveillance and initial analysis.

BLS evidence: Public relations managers 'monitor social, economic, and political trends that might affect their organization, and they recommend ways to enhance the firm's image on the basis of those trends.'

Apply for grants to secure funding for organization

AI can identify relevant grants, extract requirements, draft narrative responses from organizational data, and format applications. Humans review for accuracy and strategy, but AI handles the bulk of research and writing labor, similar to tax preparation.

BLS evidence: Fundraising managers 'apply for grants' as part of their duties to bring in donations for their organization.

Devise advertising and promotion programs aligned with organizational goals

AI can generate campaign concepts, ad copy, and channel recommendations based on goals and audience data. However, aligning programs with organizational culture, budget realities, and stakeholder buy-in requires human strategic oversight and political navigation.

BLS evidence: Public relations managers 'devise advertising and promotion programs' and 'work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray.'

Create and plan fundraising events to generate donations

AI can suggest event formats, create timelines, draft invitations, and manage logistics databases, but planning fundraising events requires vendor negotiations, donor relationship considerations, and real-time problem-solving that keep humans central to execution.

BLS evidence: Fundraising managers 'create and plan different events that can generate donations' and decide 'which fundraising techniques are necessary in a certain situation.'

Develop and execute fundraising strategies and campaigns

AI can analyze donor data, suggest campaign structures, and draft messaging, but executing fundraising strategy requires relationship cultivation, board dynamics navigation, and adaptive decision-making based on donor psychology that AI cannot fully replicate.

BLS evidence: Fundraising managers 'develop and carry out fundraising strategies' and 'oversee campaigns and events intended to bring in donations for their organization.'

Develop and maintain organization's corporate image and public identity

AI can generate brand guidelines, messaging frameworks, and identity materials, but maintaining corporate image requires strategic judgment about stakeholder relationships, crisis navigation, and organizational politics that demand human leadership and accountability.

BLS evidence: Public relations managers 'develop their organization's or client's corporate image and identity' and 'review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.'

Identify and contact potential donors for fundraising

AI can identify prospects through data analysis and draft initial outreach, but contacting potential donors involves relationship-building, reading social cues, and personalized persuasion that require human authenticity and trust-building, especially for major gifts.

BLS evidence: Fundraising managers 'identify and contact potential donors' and 'meet face-to-face with donors,' with 'major gifts generally requested in person.'

Designate spokespersons and manage media inquiries

Designating spokespersons requires assessing individuals' media presence, organizational politics, and crisis readiness. Managing media inquiries involves real-time judgment calls about messaging strategy and risk that organizations will not delegate to AI given reputational stakes.

BLS evidence: Public relations managers 'designate an appropriate spokesperson or information source for media inquiries' and 'assist and inform an organization's executives and spokespeople.'

Supervise and review activities of public relations or fundraising staff

Supervising staff requires performance evaluation, coaching, conflict resolution, and motivational leadership that depend on interpersonal dynamics, emotional intelligence, and managerial authority that AI cannot exercise in workplace hierarchies.

BLS evidence: Both public relations and fundraising managers 'assign, supervise, and review the activities of staff,' with public relations managers often supervising 'a staff of public relations specialists.'