Graphic designers

Review designs for errors before printing or publishing

AI vision systems can detect spelling errors, alignment issues, color inconsistencies, resolution problems, and other technical errors in designs with high accuracy, often catching mistakes human reviewers miss; this is already a largely automated quality-control function in modern design workflows.

BLS evidence: Review designs for errors before printing or publishing them is listed as a typical duty.

Transform data into visual graphics and diagrams

AI tools excel at transforming structured data into charts, infographics, and visual diagrams, with platforms like Tableau, Power BI, and specialized AI tools automatically selecting appropriate visualization types and generating publication-ready graphics from datasets with minimal human intervention.

BLS evidence: Through the use of images, text, and color, graphic designers may transform data into visual graphics and diagrams to make complex ideas more accessible.

Create visual elements such as logos, original images, and illustrations

Generative AI excels at creating logos, illustrations, and original images from descriptions, with tools like Midjourney and DALL-E producing professional-grade outputs; human designers increasingly curate and refine AI outputs rather than creating from scratch, though truly distinctive brand identities still benefit from human creative direction.

BLS evidence: Create visual elements such as logos, original images, and illustrations to help deliver a message is a core duty.

Create visual concepts and designs using computer software or by hand

AI image generation (DALL-E, Midjourney, Stable Diffusion) and design tools (Adobe Firefly) can now create visual concepts from text prompts at professional quality, though human designers remain more reliable for brand-consistent work and complex creative direction requiring taste and strategic thinking.

BLS evidence: Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.

Incorporate client or art director feedback into final designs

AI design tools can rapidly iterate on designs based on structured feedback (e.g., 'make the logo bigger,' 'try blue instead of red'), and can interpret written client comments to generate revised versions, though ambiguous or conflicting feedback still requires human judgment to resolve.

BLS evidence: Incorporate changes recommended by clients or art directors into final designs is a standard duty.

Design layouts including selection of colors, images, and typefaces

AI design tools can generate layout options with appropriate color schemes, typography, and image placement based on design principles and prompts, but human judgment is still typically needed to select the best option and ensure brand alignment and accessibility standards.

BLS evidence: Design layouts, including selection of colors, images, and typefaces is listed as a primary duty.

Collaborate with writers on text placement and formatting

AI can suggest text placement options based on design principles, readability, and hierarchy, and can reformat text across layouts automatically; however, the collaborative negotiation between designer and writer about creative trade-offs still benefits from human-to-human communication.

BLS evidence: When using text in layouts, graphic designers collaborate with writers, who choose the words and decide whether the words will be put into paragraphs, lists, or tables.

Keep up to date with software and computer technologies

AI can curate personalized learning resources, summarize software updates, and provide tutorials, significantly reducing time needed to stay current; however, developing true proficiency with new tools still requires hands-on practice and experimentation that AI can facilitate but not replace.

BLS evidence: Graphic designers need to keep up to date with software and computer technologies in order to remain competitive.

Meet with clients or art directors to determine project scope

Determining project scope requires reading client body language, asking clarifying questions in real-time, navigating organizational politics, and building trust relationships—all areas where AI assistants can prepare materials but cannot replace the human interpersonal dynamic that clients expect.

BLS evidence: Meet with clients or the art director to determine the scope of a project is listed as a typical duty.

Present design concepts to clients or art directors

Presenting concepts requires reading the room, adapting explanations to audience reactions, defending creative choices persuasively, and building client confidence—fundamentally interpersonal skills that require physical presence and emotional intelligence AI cannot replicate in high-stakes creative approval contexts.

BLS evidence: Present design concepts to clients or art directors is explicitly listed as a typical duty.