Advertising, promotions, and marketing managers

Evaluate the look and feel of displays or websites in advertising campaigns

AI vision models can evaluate design consistency, accessibility, brand guideline compliance, and user experience patterns across displays and websites, generating detailed feedback reports that require only light human review for strategic alignment.

BLS evidence: Managers evaluate the look and feel of displays or websites in advertising or marketing campaigns.

Initiate and analyze market research studies to understand customer and market opportunities

AI can design research methodologies, analyze survey data, identify patterns in customer behavior, and generate insight reports with minimal human intervention; human review focuses on strategic interpretation and action prioritization.

BLS evidence: Managers initiate market research studies and analyze their findings to understand customer and market opportunities for businesses.

Plan promotional campaigns such as contests or giveaways to boost brand loyalty

AI can generate promotional concepts, design contest mechanics, predict engagement outcomes, and draft campaign materials; humans primarily review for brand alignment and approve final creative direction.

BLS evidence: Promotions managers direct programs that combine advertising with purchasing incentives and plan promotional campaigns, such as contests or giveaways, to boost brand loyalty and reach new customers.

Plan and develop advertising and promotional campaigns across various media channels

AI can generate campaign concepts, media plans, and channel strategies based on objectives and audience data, but strategic decisions about brand positioning and cross-channel orchestration still benefit from human judgment and client relationship context.

BLS evidence: Advertising managers create interest among potential buyers and plan advertising campaigns, including in which media—such as radio, television, or email—to advertise.

Develop pricing strategies and customer acquisition and retention programs

AI excels at analyzing pricing elasticity, customer segmentation, and churn prediction to recommend strategies, but final pricing decisions involve competitive positioning and business model considerations that require human strategic oversight.

BLS evidence: Marketing managers estimate demand and identify potential markets, and may develop pricing and other strategies, such as ways to acquire and retain customers.

Negotiate advertising contracts with clients and partners

AI can draft contract terms, analyze market rates, and suggest negotiation positions, but the actual negotiation process requires real-time human judgment, relationship leverage, and tactical concessions that AI cannot execute autonomously.

BLS evidence: Duties include negotiating advertising contracts with clients and partners.

Work with department heads to discuss budgets, contracts, and marketing plans

While AI can prepare budget analyses and surface planning issues, cross-departmental strategy discussions require navigating organizational politics, building consensus, and making trade-offs that depend on tacit knowledge and interpersonal dynamics.

BLS evidence: Managers work with department heads or staff to discuss topics such as budgets and contracts, creative vision, marketing plans, and media buying.

Meet and strategize with clients to provide marketing or advertising advice

While AI can prepare briefing materials and suggest strategies, client meetings require real-time relationship management, reading social cues, navigating political dynamics, and building trust that AI cannot replicate in high-stakes advisory contexts.

BLS evidence: Managers meet and strategize with clients to provide marketing or related advice, and advertising managers often serve as liaisons between the client and the advertising or promotion agency.

Direct the hiring and daily activities of advertising, promotions, and marketing staff

Managing staff involves performance coaching, conflict resolution, career development, and real-time judgment about team dynamics and individual motivation—capabilities that require human emotional intelligence and organizational authority that AI cannot provide.

BLS evidence: Duties include directing the hiring and daily activities of advertising, promotions, and marketing staff.